From the press:
“The first book written on Trump in Hebrew is promising and sustaining”.
Israel Today (Israel largest newspaper)
“The key to understanding Trump” comes into the president’s head and explains the logic of the behavior of the president. The first book on the president written in Hebrew returns to the campaign and analyzes the way the media, marketing and political strategy in which he promoted his ideas in the most planned way”.
M’arriv (Israeli Third largest newspaper)
The book, The Key to understanding Donald J Trump. tries to get beyond the smokescreen to understand the behavior of Donald Trump, which sometimes seems too elusive—appearing to have neither pattern nor order.
The phenomenon called Donald Trump, the outsider who never participated in any election campaign before ascending to the White House and who has received scorn and ridicule from academia, the media, and social elites in the United States, is not really a puzzle (as many tend to think). In fact, he is one of the most consistent presidents, faithful to his word, and keeper of his promises. Trump is the opposite of the regular politicians who promise the world on the campaign trail and then backtrack once they enter the office. In Israel, one Prime Minister, in explaining his 180-degree turn on policy said: “Things look different from here than there.”
Whether you are a fan or a foe of the president, a political amateur, or just an average person who tries to understand whether there is logic to Trump’s chaos—the book gives you a window into the brain of the world’s most important man and an opportunity to read his thoughts in a way that will allow you to feel that you too can explain the rationale behind his actions, be it at the dinner table, in a conversation with friends, or simply when reading the daily news.
About the Author
Kobby Barda was born and raised in Holon, Israel and is an expert on US-Israel relations and a contributor for Israeli channel 20.
Mr. Barda is the head of the “Gal Program” at the Academic Center of Law and Science in Hod Hasharon, Israel.
Barda holds an M.A. degree from Haifa University where his dissertation focused on AIPAC in the Ruderman Program for American Jewish Studies and a Bachelor’s degree in political studies from the Tel Aviv-Jaffa Academic College.
His publications and investigative reporting are published in newspapers, magazines, and podcasts about history. In order to understand the phenomenon of President Trump, Barda uses his experience spanning over twenty years as a media consultant and communications expert where he has served as a political campaign manager and advisor to Israeli government ministers, Israeli Parliament members, and mayors. Using this experience, Barda has closely followed Trump’s rise to the Presidency and compiled his insights into a book that will allow anyone to understand why Trump is acting the way he is, and how Trump will act in the future.
Barda was the man who alerted the world to the highly offensive cartoon of President Donald Trump and Prime Minister Benjamin Netanyahu in The New York Times.
Kobby is married to Michal and is the father of three children.